Pricing

Checked September 10, 2026. Paid monthly plans for one user, with lead data and email sending; no annual discounts. Hyper-personalized email means Deeplead’s native website-to-email sending flow: website context informs the full subject and body when each email is prepared. Generic AI writing and separate enrichment steps are not priced as equivalent products here. A dash means no directly comparable price or plan limit was verified; it does not mean a feature is unavailable. Clay is a custom-workflow illustration. These rates are not total campaign bills; included credits and mailbox limits differ.

Deeplead: $37 includes 2,000 credits monthly. The 2¢ rate uses a $100 top-up of 5,000 credits; smaller packs cost more. With personalization enabled, each email retrieves website context during generation, then sends. Website content can be reused from a cache for up to 30 days; this is not a promise of a fresh scrape for every send. Each email uses 1 credit for research and writing, plus 1 for the contact the first time it is emailed, unless it was already bought from a finder or imported. Optional social research adds 1 credit when usable data is found. Sending and verification use no credits; mailbox limits still apply.

Instantly: Growth Outreach + Growth Credits cost $47 + $47 monthly. The contact estimate is $47 ÷ 1,500 credits × approximately 1.5 credits per verified email. This allocates the credit plan’s included allowance; it is not a top-up rate or a charge added to the $94 again. Nano Credits offers less data at a lower monthly price. Its documented research and writing workflow saves outputs as lead fields for campaign use. Enrichment-step prices are not presented as a directly equivalent hyper-personalized sending price. Credit costs · Research + email demo.

Apollo: Basic is $65 per user monthly with 2,500 credits. One email reveal uses 1 credit; a recurring 5,000-credit add-on costs $100 (2¢ each). Its research fields and Writing Assistant have separate allowances and workflows. Those costs do not establish a directly equivalent hyper-personalized sending price, so no such price is shown. Credit costs · Add-on terms · AI research + emails · Included writing.

Clay: Launch costs $185 monthly. Examples use 5¢ per Data Credit plus 0.4¢ per Action ($60 / 15,000 Actions). The contact example is 0.5 Data Credits + 1 Action = 2.9¢, rounded to 3¢. Research + writing examples are GPT-5 Nano (4.3¢), GPT-5 Mini (7.8¢), and Argon + GPT-5.1 (25.8¢), including two Actions. The displayed 4–26¢ spans these examples, rounded outward; it is not an average or a price limit. Provider, model, and extra-step choices change the cost. The compared workflow researches and enriches lead fields before enrollment; native AI snippets use lead data at enrollment and are then frozen. Native sending uses 1 Action per enrolled lead. No comparable monthly email-send or mailbox-count limit is published, so those cells show dashes. Usage rules · AI rates · Sequence workflow · Mailboxes.